Next year, Levi’s celebrates the 150th anniversary of one of the most popular jeans – the 501. The campaign is about to start, in which five visionaries, idols of the young generation, whose stories perfectly reflect the spirit of these iconic pants.

Closure with buttons instead of a zipper, a straight leg, a red insert – these are the hallmarks of the Levi’s 501 ® model , which celebrates its 149th birthday this year. On this occasion, the Levi’s ® brand has established cooperation with five personalities. The campaign features model Hailey Bieber , DJ and producer Peggy Gou , artist and founder of A $ AP Mob – A $ ASP Nast , actress Barbie Ferrieira and English football star Marcus Rashford . 

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Hailey Bieber in Levi’s new campaignMAT. PRESS RELEASES

Levi’s 501® pants evolve from year to year, today they are inspired by comfortable cuts of the late 90s. This is how the Levi’s® 501®, 90s and Levi’s® 501® ‚90s Shorts were created. They have a looser, comfortable cut, thanks to which they perfectly reflect the atmosphere of the decade. Thanks to these iconic jeans, we changed the way we think about clothes – they have become a symbol , a lifestyle manifesto, an essential element of clothing. And they look good in any outfit, both casual and evening wear. 

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Peggy GouMAT. PRESS RELEASES  


Each of the personalities featured in the new Levi’s 501® campaign brings their own character and perspective to everything they do. We will see conversations about moments that were groundbreaking and changed the life path of its heroes forever. Campaigns are inspirational photos that show why change is important to discover your true self. 

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A $ AP Next MAT. PRESS RELEASES 


Interestingly, the history of the Levi’s 501 ® model dates back to 1973 , when Levi Strauss & Co. officially received a patent for copper rivets for her denim overalls. This is the beginning of the original 501 ® trousers. Durable workwear gave rise to the most fashionable trousers ever made.

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